Marketing and advertising are fields that are constantly changing. Indeed, digital marketing has evolved significantly in the past ten years. And it’s likely that it will continue to change in the future. As such, it can be easy for business owners to fall behind on the latest marketing trends and innovations. Unfortunately, this is often bad news for their bottom line. Without effective digital marketing, many small businesses would experience decreased visibility and reduced online conversions. With that in mind, today we’re going to share four expert marketing hacks that can make a big difference for your organization. Check them out here:
A/B Testing
One of the simplest and most productive ways to ensure that your PPC ads are performing at their best is to run A/B tests with them. Rather than sticking to one set of ad or landing page copy, businesses can use several different alternates and run them at the same time. This way, they’ll be able to accrue data and objectively determine what resonates most with their audience. Remember, quality data is invaluable to a modern marketing campaign.
Prioritize Subject Lines
There are few things more frustrating than spending a great deal of time and energy crafting email marketing content, only for the campaign to fall flat. Yet, this has happened to just about every marketing pro in the past. The reality is that the subject line of an email –– more so than its contents –– typically determines the success (or lack thereof) of a given marketing effort. As such, it’s imperative that email subject lines are compelling, eye-catching, short, and above all, honest. Consumers hate clicking on blogs or emails that don’t deliver what they promise. On the flip side, creating great subject lines that match your email copy can help improve consumer trust in your brand.
Rewriting
Many professionals are hesitant to revisit old content that appears on their blog or website. However, there are many benefits to rewriting, editing, updating, and altering existing content. In fact, rewriting an old blog that was successful in the past and reintroducing it to your consumer base with updated intel can prove more engaging than writing a brand new piece.
Transparency
The more transparent your business is, the better. While some professionals might be reticent to share in-depth information about their products or services (i.e. how and where they’re produced, their price, limitations etc.) some of the most successful companies take an open-book approach to digital marketing. After all, if your customers see that you have nothing to hide, they’ll be much more likely to listen to what you have to say.
Conclusion
Modern marketing practices can produce big results for companies that embrace them. Lastly, consider contacting a market research agency for more information on this subject. These suggestions will help you get started, but they’re just the tip of the iceberg when it comes to digital marketing!