No matter how hard a business tries, it’s impossible to purchase consumer trust. Trust, for better or worse, is something that a business has to earn –– typically over a long period of time. As a result, many startups and new businesses may struggle to establish themselves in their industry. Without a loyal customer base, a new company is almost certain to fail within its first few years of opening. Given all that, today we’ll explore four ways businesses (particularly new ones) can win over skeptical clientele:
Give Something for Nothing
Running a promotion is a simple, yet effective, way to draw customers to your business. However, there’s more than one way to display generosity toward a community. Offering a sale on featured products or giving away an item for free are tried-and-true methods, but partnering with a local charity can help you develop a positive reputation in a flash. One key to gaining consumer trust is to show that your business cares about more than just turning a profit. Doing something for nothing accomplishes just that.
Send Personalized Emails
Companies that blast out bland, generic emails to thousands of “contacts” on a regular basis aren’t likely to build a good rapport with many consumers. Indeed, these emails are largely counterproductive; they serve to irritate potential customers and they also negatively affect your company image. Sending better, specific emails to qualified leads, however, can lead to positive outcomes. Just make sure to craft your sales emails with care and precision!
If a business has to respond to a customer complaint or concern, chances are it’s already too late to win them back. Yes, businesses should always try to amend their mistakes, but if possible, it’s preferable to get out in front of any potential trouble. Letting your customer base know about any upcoming issues before they become a problem –– and taking responsibility for them –– is a great way to show that you genuinely care about providing first-class service. It’s always better to be proactive than reactive.
Deliver a Fantastic Product
Easier said than done, obviously, but it’s essential for all new companies to offer their customers a valuable product or service. In truth, if a business doesn’t deliver a quality product, there’s little it can do to overcome that fact. Whether your company specializes in developing intricate lab equipment like a new type of conical bottom tube, or you sell greeting cards, customers appreciate exemplary products. Though it may take some time for your brand to catch on, make sure to never let your standards slip. Eventually, good work will lead to sustained success!