Making home-made gifts for your friends and family members can be a rewarding experience, but why should they be the only ones who appreciate your creative talents? Thanks to websites like Shopify and Etsy, it’s now easier than ever to sell your crafts online and gain a global following. By taking a few simple steps, you could transform your rainy-day hobby into a lucrative electronic business..
Designing a web-page from which to sell your goods online is often the most difficult aspect of ecommerce. Fortunately, there are several resources available that can simplify the process and make it accessible to everyone. Shopify provides users with information on how to build a completely customized website, attract internet traffic using social media platforms like Facebook and Twitter, and manage online transactions. Furthermore, Shopify delivers product-specific information so you can learn how best to market your brand and your vision. For example, if you are a talented jewelry artist, you could click here to learn more about selling jewelry online and targeting a specific demographic. Talented masters of baking, clothing design, technology, and art can also find product-centered information on Shopify’s ecommerce site.
Once your website is up and running, it’s time to make a name for yourself in online communities. If you don’t already have accounts on Facebook, Pinterest, Instagram and Twitter, sign up immediately. These websites are a lot more powerful than they seem to be. Gaining a following on Facebook or Instagram could launch your business directly into the spotlight without much effort on your part. Because ecommerce relies on visual stimulation, it’s important that you take “drool-worthy” photos of your product and post them wherever possible. For inspiration, take a look here to read about how Ben & Jerry’s Ice Cream used Instagram to boost customer sales and attract a cult following.
Understanding SEO-formatting is an essential skill to master when building your online empire. SEO stands for “Search Engine Optimization” and those who understand it always come up first in google searches. If you want your website to be seen by people all over the world, not just the ones who follow you on Instagram, you need to make sure that your website appears whenever key words are entered in search engines. Understanding SEO-formatting can be a frustrating and fruitless endeavor. Fortunately, Shopify explains SEO-formatting in Layman’s terms and makes it possible for even the most technophobic grandmother to obtain clarification.
It might seem overwhelming to start a business online, but many successful ecommerce entrepreneurs would testify that it’s worth the (minimal) effort. Even if selling your homemade crafts online doesn’t turn out to be lucrative enough for you to quit your day job, the emotional rewards cannot be undervalued. It’s one thing when your mother wants to buy a scarf from you; it’s another thing altogether when someone from halfway across the world sends you an email thanking you for the perfect christmas gift. Thanks to the internet, you can finally get paid to do what you love to do. So why not start today?
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