You may have noticed that social media has become a major target for advertising for many different businesses. Not only that, but just about every business has its own page on a social media platform, and usually on multiple platforms, including Facebook, Twitter, Linkedin, and more. There are many different ways to approach using social media, and a particular strategy may or may not turn out successful. The following companies have shown that they are able to excel in using social media to reach customers and get them excited about their products.
Newcastle Brown Ale
When the Super Bowl comes around, many companies will spend millions on getting an ad to broadcast during the commercial breaks throughout the big game. Newcastle did not quite have this level of funding, but they decided to run an ad anyway—on social media. They were able to reach a huge number of people while demonstrating that you don’t need millions to gain global recognition. The success of this strategy is a testament to the fact that television advertising is starting to receive fewer views than social media advertising.
NASA
The space exploration missions of NASA are receiving more coverage than ever before thanks to their social media activity. They are constantly posting pictures from the Mars exploration “Curiosity Rover” on a dedicated Twitter page. Not only do all of their posts include images, a strategy which has been shown to increase views and shares, but they also incorporate humor into their posts, making their pages fun to view. Check out their Mars Curiosity Twitter page to see the latest images from the exploration of this alien surface.
Denny’s
Perhaps in an effort to reach a younger audience, Denny’s has been filling its social media pages with some of the strangest posts. Rather than focusing on advertising their prices or their menu options, they have taken the route of creating silly and engaging humorous posts, like one that features a young kid wearing shoes made of pancakes. This method has actually been surprisingly effective, as they continue to gain followers and receive positive reviews.
GrubHub
GrubHub is a company that allows users to order food from a variety of different restaurants so that they can come and have it ready for them to eat or take out. The company is able to achieve its popularity by reaching out to social media users. It regularly posts pictures of food from the menus of places that customers can order from, so that if somebody is browsing social media and one of the GrubHub posts shows up, they are more likely to start thinking of that food choice and see about placing an order.
GoPro
This company provides a camera product that can film people in action by attaching it to places on their body so that they don’t have to hold a phone in their hands. It seems like it is almost made for social media, and they certainly take advantage of that. The company encourages users to send their favorite shots and videos in, and the best ones are reposted on GoPro’s social media pages. This way they are able to not only reach a lot of potential customers, but also demonstrate just what their product can do.
Hampton Creek
This company produces a line of vegetable-based foods that aim to be more sustainable than their animal-based counterparts. Their products include such items as Just Mayo and Just Cookie Dough. The hamptoncreek Facebook page is filled with different images of delicious vegan recipes that use their products. They also mix in motivational type images that coincide with the philosophy of their company. Using images is a great way to get social media users to click through to desired pages, especially with new followers showing up all the time.
Your Favorite Companies Use Social Media
With almost every business now getting engaged on social media platforms, these are just a few of the ones that you will see. They are able to optimize their strategies by reading into what social media users are looking for and what they like. Staying on the cutting edge when it comes to understanding social media trends can mean big money for companies. That’s why a lot of them are investing in workers that are specifically hired to make compelling and fun social media posts that will draw potential customers in.