3 Business Styles Trying To Buck The Failing Startup Trend

 

Startups by their very nature are a risky business move, with at least half of them failing in the first five years.

But without risk, there is no reward and there are certainly numerous success stories within the small business market. With competition growing, as more entrepreneurs attempt to make-it-big with their ideas, there is an increasing need to create something unique about your brand.

By styling their business, these three brands are attempting to buck the failing startup trend.

Eco Expedition Electric Bikes: Be the product buyers want

UK based ebike manufacturer Eco Expedition Electric Bikes is a unique seller on the fast growing cycling market, proposing the vision that their electric bike is for everyone. Rather than targeting one community of cyclists, they want all riders to know that their electric bike can be suited to their varying needs.

By ditching specialised parts for high quality, reliable ones found on mountain bikes, the Eco Expedition Electric Bike has instantly become more accessible. Owners can find replacement tires or brakes at their local bicycle repair shop and not have to worry about finding exclusive ebike stores.

While many ebikes can offer the benefits of pedal assist motors – adding power to each pedal rather than motoring you along – the Eco Expedition Electric Bike also has a lightweight frame and water bottle sized battery. These factors are all particularly important to those recovering from injuries or with muscle weakness who want to have the independence of cycling but the safety-net of electric power.

Mango Music: Find the gap in your niche

Owner of music management agency, Mango Music, Joe Boshell knows what the small time wedding singer needs. How? Because he is one himself. For his network of bands, singers, duos and DJs, there is a reliable and sympathetic hand at the helm.

With a niche market like the wedding entertainment industry, knowing what to expect in terms of wages, travel expenses and how to interact with both planners and wedding couples can be invaluable. This is especially true for musicians who are just entering the industry.

Mango Music has nestled itself in the professional middle leagues with affordability balanced by genuine talent. If you need proof, you only need to look at their artist’s dedicated pages with sample set lists, videos and tracks.

Regal Gentleman: Minimise risk with an online store

Not every retail based brand is ready to make the leap to pop-up shop or rented storefront. But with the growing power of mobile and the importance of online shopping, an online store can be the best place to start your business.

Male grooming shop Regal Gentleman have created a hub for men’s beauty advice alongside luxury products that look the part. Beauty products for men have ‘increased globally by 70%’ so the market certainly exists, but by using an online store (with global shipping), Regal Gentleman have minimised the financial risks associated with rented space, employees and location.

While each of these brands have found a way to enter their market through using niche skills and specific knowledge to target their audiences, it won’t guarantee them success. However, by styling their business to suit their industries and utilising their online presence, they could avoid the downfall faced by so many startups.