You hear it all the time, it’s a buyer’s market, but if that’s the truth, than why is your home still on the market? You’ve invested all of your money into flipping a property and now it’s just sitting….Sure there can be plenty of reasons why your home isn’t selling as fast as you’d like it to, but if you’re not advertising it properly, how will others know it’s for sale? All too often, homeowners interested in selling their properties get so eager to make a sell that they forget the intricate details that make a home attractive to buyers in the first place. If you haven’t done much for marketing and advertising your property, chances are it’ll be sitting on the market days, even months from now.
Using Your Online Resources
It goes without saying that today’s buyer is certainly more technologically dependent. They check online advertisements, real estate sites, and social media platforms to get leads on what’s for sale. It is important for you as the seller to tap into as many online resources as you can. It broadens your list of hopeful buyers, and with any luck will generate leads that turn into a sell. Here’s how you can use the internet to your advantage:
- Advertise through local listings – most buyers are looking at advertisements online to determine which houses they find of interest. Look into free and/or affordable opportunities to post your listing online. Utilizing sites like Craigslist for instance can work to your advantage.
- Use Social Media – social media is the go to place for millions of online users. If there’s anywhere that you should be advertising your property for sale, it should be here. Remember to post good pictures of the interior and exterior of your home so that they get an idea of what you have to offer.
Though digital marketing seems to be the latest trend for all types of business, that doesn’t mean you should throw traditional methods by the wayside. Signs and banners go a long way to get the word out in your neighborhood about your property. As people view your advertisements online, there’s a high possibility that they’re also going to drive by to see its potential. Signs can be used in various ways when advertising your property:
- Yard Signs – yard signs are great for grabbing the attention of those passing by. A well designed for sale sign could generate a significant amount of leads.
- A frames – If you’re planning an open house, then you’ll love the idea of posting a-frame signs outside of the property to draw in some viewers. Esigns.com A frame signs are a great way to grab someone’s attention with very little cost and effort, especially if you include bright bold colors to attract walking and driving traffic. You can do everything online and just prop up the sign when it gets delivered to the front door.
What’s on the outside of a home can often give an impression of what might be inside the home. Take a look at your home’s exterior. Does it look neat and clean? Are the yard signs visible from the street? All of these factors matter when advertising your property. Unkempt landscaping, missing bricks or siding, debris, or just an improperly maintained exterior can cause a good buyer to look elsewhere. Tend to the outside of your home to make it look more appealing. Even if you don’t pull out all the stops its necessary to clean the lawn, and fix any obvious exterior damage to the home.
This is just a few ways that you can help speed up the home selling process. By utilizing your online resources, investing in customized signs, and ensuring that your property’s curb appeal is up to par, you should begin to receive a lot more requests from interested parties. If not, you may want to consider assessing other factors that could be holding up the process.