As a property manager my only duties were to collect rent, maintain the property, and control each property’s budget. Although, those were my only job responsibilities, I still received request from my senior residents, to do other services such as helping pay their bills, schedule appointments, etc. One day I was thinking to myself, if only I could charge for all of the extra services I do to help out my senior residents, I would make a killing. It was then that I realized that there is a great need for senior concierge services.
Seniors need a concierge service in order to complete the tasks that they are unable to do. Most seniors are on their own. Either their families have abandoned them or their families are too busy to help them with the things that they need to get done.
Making money with a senior concierge business is easy as pie. It requires little overhead cost and can be operated from the comfort of your home. The only supplies you need to run a successful, money making concierge service are a cell phone, a reliable vehicle, and a computer to generate invoices and client list. Most people already have these items. If you do have these items, then lucky you. You can start today!
Identify Target Market
To make money with your senior concierge service you must identify your target market. The target market for your business are baby boomers. Baby boomers are people born between 1946 and 1964. Finding your target market should be fairly easy due to various senior communities. You can find potential customers in senior apartment complexes, adult daycares, and retirement communities.
As for services, the good thing about having your own concierge business is that you decide which services you want to provide. There are a bunch of services that seniors need. Most seniors suffer from sicknesses and disabilities which makes it hard for them to do even the simplest of task.
I remember when I worked as a property manager I would be asked by residents to do smallest of task like making doctor’s appointments and writing out checks for their bills. Those are two examples of small services that you can do and make money from. Some seniors are wheel chair bound and need various errands run for them such as grocery shopping, picking up medication, or dry cleaning. These are services that you can do and charge by the hour, plus gas mileage.
Marketing for a senior concierge service is a little different than typical marketing. Typical marketing involves building a website, promoting services on social media sites and maybe even email marketing. For obvious reasons, these marketing techniques may not work. Seniors are not that technologically savvy.
A better marketing strategy for your service would be to provide printed materials to potential clients. Also, seniors respond well to phone calls and face to face marketing of services. Also, you want to market your services to their caregivers. Some seniors do not make decisions on their own due to forgetfulness and illnesses such as dementia. Since most people work full time jobs, taking care of elderly family members can be a burden. Therefore, those family members will be more inclined to enlist your services.
Now we get to the most important part of setting up your senior concierge service… PRICING! In order to make money you have to have competitive pricing. For your concierge services you can charge be $20 to $30 per hour. Also, you can charge for the mileage that you use between the person’s home and the destination when you go on errands for them. It may seem like a lot but in actuality the prices listed above are very reasonable.
Romona Bradham is the owner of Monasez.com. She is a blogger and fiction writer whose work has been featured on various sites, including the examiner.com. Romona is passionate about helping young adults achieve finance, career, and life goals. You can reach Romona at Twitter, Google +, and firstname.lastname@example.org.